Finally, Professional Social Network LinkedIn Gives Users An iPad App

Although the iPad has been available for more than two years, LinkedIn has yet to offer its users a native app despite the fact that mobile engagement has been growing at a fast pace for the network. But last August, LinkedIn CEO Jeff Weiner said that the company is doubling down on its mobile strategy. And the network then debuted new versions of its iPhone and Android apps as well as an HTML5 mobile site. In fact, LinkedIn now says 22 percent of its active members have been visiting on mobile devices. And today, LinkedIn is finally launching its native iPad app to the public. As LinkedIn's head of mobile products Joff Redfern explains, the app was built with the user and tablet interface in mind. Since the iPad has become a leanback experience, LinkedIn wanted to make sure that the app satisfied iPad users' needs. Via the web, LinkedIn noticed that iPad users were visiting the site mostly in early in the morning, which they call a "coffee session," and in the evening, between 7 pm and 11 pm. With this data, the company wanted to build an application that allowed professionals to start the day and end the day with LinkedIn.

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